e. lower cost satisfy female.
For the fourth question: a. higher income make user make user to expect more
b. lower income make user feel more satisfaction with same product.
For the fifth question: a. younger user more satisfaction with phone’s application.
b. older user feel satisfaction with lower cost phone.
Survey design
We design the resear
2) E-Mart's key to success
- As the key to success of E-Mart, there are several elements. ① Effect of market preoccupation ② Economy of scale realization with a strong buying power from the nationally largest store-network ③ "Outstanding quality", "cheap price" based on Korean-style discount store ④Active PB product development and plan ⑤ Efficient management through high information s
E-tailers are finding that it takes enormous marketing expenditures to set themselves out from the crowd, inspire Web shoppers to visit their sites, and then get them to actually make a purchase.
Many e-tailers, in fact, are averaging more than $100 to acquire a new customer, and some are spending upwards of $500. If a merchant is selling high-ticket, high-margin items, or if it can be sure of
Ⅰ. Intro
1. The purpose of Studies
Our purpose of this study is find why Wal-mart, even though they are one of the biggest retail stores in the world, had failed in entering the Korean market. We felt especially qualified to researching this project (study) because we could have a chance to match our class studies which we’vestudi
can become a lopsided interpretation of the matter. Therefore, to have a balanced and overall view of a company’s condition, we believed that the Diamond model is the right fit. Porter (1990) brings together firm-specific linkages between the determinants and his model is useful and potentially predictive for firm level as well as industrial and national level studies (Bark and Moon 2002).